About me
Melanie’s real-life, in-the-trenches business experience includes 20+ years in the hospitality industry. Her diverse knowledge of operational and sales expertise captivates audiences. Using storytelling, techniques in relationship selling and how to close a sale, Melanie teaches professional development, delivering award-winning hospitality, and champions both a sales and service culture at every level.
In her current role as the Vice President of Sales for Jacaruso Enterprises, a leader in the remote hotel sales industry, Melanie has a proven history of developing and leading preeminent sales teams. Her work has translated into over a decade of revenue gains, increased market share, and exemplary client retention in the deadline-driven hospitality environment.
When Melanie isn’t facilitating training or helping hotel owners build revenue, you can find her grilling and gardening under the Texas sun, spending time with Girl A and Girl B (her adult daughters), or ferociously reading a New York Times bestselling novel.