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Marketing Masterclass: How To Thrive in A Competitive Landscape
Tuesday October 29, 2024 3:15pm - 3:45pm CDT
Solutions Stage (Expo Hall)
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In today’s crowded and competitive marketplace, standing out is more critical than ever. Join this interactive panel session where marketing experts—from independent businesses to branded management groups—will share actionable strategies to elevate your brand and help you stand out. Discover how to build a new or lasting reputation, maximize both online and offline channels, and drive revenue while fostering customer loyalty. Walk away with practical insights to boost your marketing efforts and set your business apart at any budget.
Moderators
avatar for Kaleigh Wiese

Kaleigh Wiese

CEO + Founder, Ode Places + Méldeen
Kaleigh is a creative force, problem solver, brand strategist, and business consultant with nearly 20 years of experience supporting hospitality and service-based companies. She has helped over 1,000 businesses, both fractionally and within a creative agency capacity, discover their... Read More →
Speakers
avatar for Melanie Calcagno

Melanie Calcagno

Vice President of Sales, Jacaruso Enterprises
Melanie’s real-life, in-the-trenches business experience includes 20+ years in the hospitality industry. Her diverse knowledge of operational and sales expertise captivates audiences. Using storytelling, techniques in relationship selling and how to close a sale, Melanie teaches... Read More →
avatar for Kimberly Erwin

Kimberly Erwin

Principal, Lotus Marketing
Kim is an exceptional hotel marketing professional with extensive expertise across a variety of prominent travel brands. Beginning her career at Hilton Hotels as an on-property sales coordinator, she later served as Director of Private Label Brands at The Mark Travel Corporation... Read More →
avatar for Keath Jacoby

Keath Jacoby

Owner & CMO, Hotel Lucine
Keath Jacoby is a co-owner and CMO of of Hotel Lucine, a new 61 room boutique hotel located in Galveston, TX. She is a marketing and branding expert and community developer who has a passion and enthusiasm for working with startups, lifestyle brands, and entrepreneurs. For more than... Read More →
avatar for Donte Johnson

Donte Johnson

General Manager, Thompson Atlanta - Buckhead
A native of Washington, DC and graduate of Saint Peter’s University (2001, Communications), Donte Johnson began his career in the hospitality industry in 2001 with Kimpton Hotels & Restaurants and during his time with the company held several positions including concierge, director... Read More →
Tuesday October 29, 2024 3:15pm - 3:45pm CDT
Solutions Stage (Expo Hall)
  Solutions Stage - Expo

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