The Hospitality Show 2024

Join commercial leaders at the first of a series of HSMAI Futures Forum events for an in-depth exploration of “Understanding the Changing Dynamics of Business Travel.”

This half-day session will focus on the commercial impacts of NDC (New Distribution Capability) on the hotel industry, the framework of today’s multi sourcing, and the importance of actively managing brands and properties in the onward distribution space.

Engage with subject matter experts through presentations, panels, and discussions to enhance your knowledge and challenge your B2B2C thinking. Elevate your approach and drive success in the evolving business travel landscape, addressing how different generations of business travelers shop, source, and book business travel.

Register here.

9:00 – 9:30am — Breakfast & Welcome Reception

9:30 – 10:15 AM — New and Emerging Travel Trends: The McKinsey Perspective
Ryan Mann, Partner at McKinsey & Company, advises travel and hospitality organizations with a core focus on strategy and growth. Ryan will highlight new and emerging travel and consumer behavior trends identified through McKinsey’s extensive research. He will help industry leaders better understand the future direction of travel and provide insights for making more informed strategic decisions when it comes to B2B2C and SMB business.

10:15 – 11:30 AM — Unlocking Market Insights to Optimize Performance
Get ready to drink from a firehose of data as we arm you with insights to lead your company’s B2B2C and SMB sales and marketing initiatives. You’ll hear from:

• Amadeus on performance data update in the business travel space, particularly around the impacts of channel dilution and multi-sourcing
• Kalibri Labs on overall trends in hotel performance data
• Research update on the current state of Business Travel
• And more to be announced!

11:30 AM – 12:30 PM — Networking Lunch
You’ll have the opportunity to connect with industry peers, share insights, and build professional relationships in a relaxed, informal setting. It’s a chance to discuss key topics from the morning and explore potential collaborations over a meal.

12:30 – 1:15 PM — The Evolution of Business Travel
With a focus on the evolution of the customer journey and booking trends, this panel of key executives from Derbysoft, HRS, and Navan will dive deep into the current landscape, and prepare you for what is coming next.

1:15 – 2:00 PM — Digital Transformation and Travel Tech Advancements
From first party data and loyalty to fintech, this session will look at how travel technology and distribution partners are leading the way in digital transformation for the hotel industry. We’ll also learn how data, CDP (customer data platforms), and CRM (customer relationship management) are going to continue to evolve into 2025. This panel will be moderated by Michael Shiwdin, Group Vice President, Guest Engagement, Loyalty and Strategic Partnerships for Wyndham Hotels & Resorts.

2:00 – 2:30 PM — Putting it All Together
This wrap-up conversation will zero in on the day’s key take aways, and prepare you to activate the day’s learnings to impact your company’s approach to B2B2C and the SMB segment.
Moderated by:

• Lori Kiel, CHDM, Senior Vice President of Revenue Management, Pyramid Global Hospitality, and Chair of the HSMAI Foundation Board of Directors
• Dorothy Dowling, Managing Director, Horwath HTL